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In this episode, we explore what really drives demand for creative products and services. Through the story of how OXO Good Grips was born—not from a brainstorm, but from noticing real pain in the kitchen—we examine why the most successful innovations aren’t invented; they’re observed in real-world frustration. Our guest, Rob Snyder, introduces “the Pain Cave” and the concept of the “hell yes customer,” explaining why so many creative pros find their ideas fall flat—even when they seem objective
You'll get your own private podcast feed. And, you'll get deep dive insights by email for each episode.

Author, International Speaker, Advisor
For nearly 20 years, Todd Henry has equipped leaders and creative pros to become the most valuable person in any room.
He is the author of seven books (including The Accidental Creative, Die Empty, and Herding Tigers) which have been translated into more than a dozen languages, and he speaks internationally on creativity, productivity, passion for work, and generating brilliant ideas.
Todd’s podcast Daily Creative has been downloaded more than 20 million times since 2005. Over the years, Todd has developed a comprehensive framework (The Brilliance Engine™) that empowers leaders and creative pros to produce brilliant work in healthy teams that make a meaningful difference in the world.
Through his keynotes and workshops, he shares practical strategies to help people and teams to be brave, focused, and brilliant every day.