Author/Co-Founder
Ben Swire is the author of Safe Danger and the founder of the team-building company Make Believe Works, where he helps teams build trust, spark creativity, and connect in meaningful ways. An award-winning designer and former design lead at IDEO, Ben’s work blends play, storytelling, and behavioral science to help people take small risks that lead to big breakthroughs.
Something of a "Creative Platypus," the thread that runs through his varied background in design thinking, philosophy, marketing, quantum theory, cinema, psychology, and literature is a relentless curiosity about the hidden factors that influence our lives when we’re not looking.