Lifang He
Author, Brand Power Built In
Lifang He has nearly 20 years of experience driving brand strategy, product marketing, and go-to-market excellence for some of the world's most influential tech companies, including Apple, Amazon, and Ring. From launching iPhones globally to shaping entirely new product categories at Amazon, her career has been defined by building products and brands that scale fast and deliver results. She has earned industry recognition such as a Cannes Lions Grand Prix Award, a Fastest Growing Brands Award, and a Jay Chiat Award for Strategic Excellence. She now leads a consultancy specializing in brand strategy, product innovation, and go-to-market.
April 8, 2026
Made With Love: Why You Need To Design Love In, Not Bolt It On
This week, we dive into the architecture of trust, brand, and why the most resilient organizations don’t rely on quick fixes. We revisit the case of Johnson & Johnson’s Tylenol crisis, looking beyond textbook crisis managemen...