Peter Wilken

Peter Wilken is a seasoned brand strategist, author, speaker, and coach with over 30 years of experience working with some of the world's most iconic brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa. He has led advertising agencies for Ogilvy and Leo Burnett and served as Head of BBDO Asia Pacific, overseeing operations in 14 markets across the region.

In 2002, Wilken co-founded The Brand Company, one of the pioneering specialist brand consulting firms, where he developed the philosophy and process trademarked Brand Centered Management™, which included the concept of Brand DNA. The company grew into Hong Kong’s leading brand management consulting firm and was acquired in 2006 by a London-based consulting group.

Wilken is the founder of Dolphin Brand Strategy, a consultancy that helps business owners, leadership teams, and solopreneurs build stronger businesses through their brands. He is also the creator of The Lighthouse Brand Strategy Academy, an online course designed to democratize brand strategy for small business owners, entrepreneurs, solopreneurs, aspiring Chief Brand Officers, and brand strategists.

As an author, Wilken has written *Dim Sum Strategy: Bite-Size Tools to Build Stronger Brands*, which shares a curated selection of over 40 of the most effective creative and strategic thinking tools from his extensive experience in advertising, brand consulting, and change management. 

Originally from Edinburgh, Scotland, Wilken has lived in nine countries, including the USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, and Malaysia. He currently resides in Vancouver, BC, with his wife Regina. They have three grown sons and a beagle.