Rob Snyder
Author, The Power of Pull
Rob Snyder is a serial startup founder and a fellow at Harvard Innovation Labs. He graduated from Harvard Business School and previously worked at McKinsey & Company. He is also an entrepreneur-in-residence and venture partner for early-stage venture capital funds. Snyder lives with his wife and daughter in New Hampshire.
117
July 7, 2026
Why Great Ideas Fail: Escaping the Pain Cave
In this episode, we explore what really drives demand for creative products and services. Through the story of how OXO Good Grips was born—not from a brainstorm, but from noticing real pain in the kitchen—we examine why the most successful innovations aren’t invented; they’re observed in real-world frustration. Our guest, Rob Snyder, introduces “the Pain Cave” and the concept of the “hell yes customer,” explaining why so many creative pros find their ideas fall flat—even when they seem objective...
Guest: Rob Snyder